Undercover Marketing

Well, marketing if personified, is not a holy saint of morals. When the white turns grey is something that every marketer must understand to balance the ongoing fight in him, the friction of truth versus untruth, right vs. wrong, profit vs. responsibility and so on. It just doesn’t have only fifty shades of grey but

Virtual Reality in Kids Education

In trying to elevate education to its next level of inter activeness and fun, virtual reality can show the way. Think that a child is learning about forest animals. The entire chapter is designed online with the help of virtual reality in a manner that a panoramic view of the forest and animals living in

Beachhead Strategy

“A beachhead market is the place where, once you gain a dominant market share, you will have the strength to attack adjacent markets with different opportunities, building a larger company with each new following,” Bill Aulet, author of Disciplined Entrepreneurship: 24 Steps to a Successful Startup This is a marketing strategy that arose from military warfare

Gandhian 3 Monkey Marketing Training

What are the skills most required to a marketer? Observation Interpretation and Analysis Communication Understanding Now, the best way to teach it to a marketer is to allow him to work among the deaf, blind and dumb. To help the group, he would have to understand what the dumb is saying through body language and

Online Resources

Search Engine Optimization tools Google Search Console Google Analytics PageSpeed Insights tool  Bing Webmaster Tools SEMrush Screaming Frog SEO Spider  hunter.io Ahref HARO KWFinder Moz Pro Ubersuggest Answer The Public SpyFu Woorank Majestic Google Trends SEOQuake Siteliner Fat Rank Keywords Everywhere Serpstat keyword.io Google Keyword Planner Keyworddit Keyword Surfer SERPSim Merkle’s Schema Markup Generator Scraper

How to get over 40,000 views in Slideshow Presentations?

Slide share acquires over 70 million views and that is quite a traffic, isn’t it?. Well, if you want to ace the Google Search, you can neglect this platform which attracts so many eyeballs. Now, creating a presentation on a topic is something which was earlier thought to be the prerogative of the corporate or

Marketing Myopia

“Shortsighted managements often fail to recognize that in fact there is no such thing as a growth industry.”- Harvard Business Review “Every major industry was once a growth industry. But some that are now riding a wave of growth enthusiasm are very much in the shadow of decline. Others that are thought of as seasoned

How to recover a suspended Quora Account?

Quora account is suspended when one repeatedly violates Quora policies and ignores the warnings. The policies that you need to be following at all costs to keep your account safe includes Real name policy- One must use real names while creating Quora Account Be Nice and Be Respectful- While posting answers or in discussions, one

Diversification

Diversification is a marketing strategy which involves creating and investing in new products/services or product lines, new businesses, and new markets. This is basically done to tap the opportunity of higher earnings , having greater products/product lines, number of businesses in the company’s portfolio and for disbursing the risk and volatility of the company’s portfolio.

Comparative Advertising

Comparative advertising involves advertising techniques and tactics where your product is directly compared with two or more products, generally of your competitors to showcase your product’s/ service’s unique advantages over the others. This is a competitive form of advertising wherein you need to pull your capabilities to match your competitors’ because it may lead to

DECOY EFFECT- MARKETING CONCEPT

” Managerially, the results imply the counter-intuitive conclusion that there are times when profitability of a product line can be in-creased by adding a (dominated) alternative that virtually no one ever chooses.The unexpected result is due to the fact that the function of the dominated alternative is to draw attention to a more profitable item

Maslow’s hierarchy of needs- Marketing Models

This model was proposed by Abraham Maslow in the year 1943. Maslow’s Hierarchy of Needs is a five-tier representation of human needs depending on their present conditions. All the hierarchical levels are depicted in the form of a pyramid fulfilling the necessities of a human being. The pyramid is categorized into five different tiers reflecting